Branding one’s company involves a number of decisions from logo design and development of graphic standards to setting the corporate culture and tone of customer service. The ultimate goal is to make a brand resonate well in the mind of the consumer. But what happens when it’s time to send the customer-facing representatives out into the streets? Smart marketeers are …
Why Screen Printed Team Jerseys Peel and Flake
We constantly have conversations with prospective customers who are wary of screen printing. They feel like they have been burned in the past in their dealings with screen printers. It’s no wonder. Take a look at this image of a local sports team jersey. It looked like this after only TWO washes! You may think, “Well, that’s what happens with …
How helping a father save the day for his daughter led us to become a distributor of Augusta Sportswear.
We recently took a call from a client desperate for help. We’ll call him Robert. Robert’s daughter, we’ll call her Elizabeth, is a cheerleader at a local high school near Tacoma, WA. Elizabeth’s cheerleading uniform did not fit her well because her torso is longer than average. Consequently, her belly was showing when she went through her cheer routines. …
Why your basic expectations of a logo wear provider could actually be costing you business.
Most people would say that the rule of thumb about how long you have to make a first impression with a prospect is a maximum of 30 seconds. If you think that that 30 seconds begins when you shake a hand and introduce yourself, you are wrong. What are your sales representatives communicating before they have even had a chance …
How is it possible to guarantee quality embroidery digitizing?
I received a thought-provoking e-mail from a vendor who would like to earn our business. The service the vendor was selling was embroidery digitizing as well as conversion of art files into vector formats for screen printing. I had just hit the delete button when it struck us what was most odd about the pitch — a bold claim in the …
The Top 4 Indicators of Poor Quality Sport Shirts You Need to Know before You Buy Embroidered Polos
There is inexpensive and then there is cheap. While inexpensive embroidered polos can lower your costs and make you a corporate branding hero, cheap embroidered shirts can actually raise your costs and lower your revenue! If you don’t believe that, consider: when was the last time you dressed in your cheapest clothes for a job interview? You have never done …
Embroidered Logos — Graphic Design Parameters
Graphic designers and marketing staff should be aware that there is a minimum stitch length for machine embroidery. While most logos will not be affected by this issue, there are certain design features that can run up against that limit. This can lead to inconsistent branding between print materials and corporate logo wear. A good example would be a design …
Comparing the quality of embroidered caps
We just completed an order of embroidered caps for a client who wanted a specific label of cap. We usually try to avoid using this vendors’ caps because we have not been excited about the quality of the manufacturing. This batch not only did not persuade us to change our minds, but caused us to think of whether and how …
How to factor price when choosing embroidered polos or sport shirts
Perhaps nowhere else in the world of garments is the quality of manufacturing more apparent than with embroidered polos. Sport shirts are all designed to look good on the rack when you buy them. The key question for you, the client, is: “When are my clients going to see the shirts?” Unless you’re buying for a grand opening, your clients …