Embroidered Logos — Graphic Design Parameters

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Graphic designers and marketing staff should be aware that there is a minimum stitch length for machine embroidery.  While most logos will not be affected by this issue, there are certain design features that can run up against that limit.  This can lead to inconsistent branding between print materials and corporate logo wear.

A good example would be a design with a vertical striped “picket fence” effect.example of embroidered apron logo with fine picket pattern  A logo with very fine stripes may look great in print where pixels can be printed as thin as the eye can see.  However, that same design will have to be compromised for embroidery.  A good embroidery shop will work with the customer to determine how they want to solve the issue, with some possibilities being: (a) reducing the overall number of stripes so that the minimum stitch length can be achieved, or (b) eliminating the stripes in favor of a solid field.  In a nutshell, the goal becomes to make the embroidered logo resemble or remind people of the company logo rather than to make the embroidered logo a duplicate of the company logo.  That may not be an issue for Bob’s Painting, but could be a deal breaker for a multinational corporation planning to register a new trademark.

The minimum stitch length for machine embroidery is about 1mm, depending upon the machine manufacturer.  If the logo is intended to be worn on a company’s embroidered shirts, plan on the logo being at least 1.5″ wide and not more than 4.5″ wide at the very greatest, depending upon customer preference for a subdued or a loud approach to their logo wear.  Do your math accordingly about the stripes.

 

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