Making Asymmetry Work for your Asymmetrical Embroidered Logo

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Take a good look on your way to work today as all the logos you see.  Of all the logos you see, count how many are asymmetrical.  We will bet you won’t be able to count more than a handful.  Asymmetrical logos present an interesting challenge to embroider on a garment.  It is not that they cause any difficult for …

How a Virtual Store Can Make Life Easier for You and Your Organization

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Been wondering if a virtual online promotional apparel store makes sense for you?  Virtual online company stores can be a great way to offer embroidered and screen printed logo wear and promotional apparel to company staff or organizations’ memberships. If your company faces any of these issues, a virtual company store could be a great solution: A company that orders its staff …

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An Embroidery Shop’s Open Letter to Graphic Designers

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Dear Graphic Designers, With all due respect to you and your profession, may we humbly suggest that there may a hole in your perspective?  This is a hole that your clients may be discovering long after your design work has been completed and approved with great fanfare.  This hole may be causing your magnificent logo creation to need to be modified, …

How an Embroidery Shop can Diminish your Branding by Using Inferior Thread

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There is a contract embroidery shop near Seattle that we have used once or twice when we have needed extra production capacity.  That shop charges less than what we charge as a contract rate.  Mostly that is because of their larger capacity, but we discovered that it is also a little bit due to that shop’s material inputs. Of the thread we use …

How An Embroidery Shop Can Cut a Corner (to Spite the Customer)

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We had a nice experience meeting with a prospective customer recently.  It is a sizeable company near Seattle with many employees and an existing relationship with another embroidery and screen printing shop.  So we decided it would be worth the minor investment to digitize the company’s logo and stitch it out on some material that we could bring to the meeting. …

Embroidery Set-up Charge — What Is Being Purchased?

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A customer seeking to purchase embroidered shirts, jackets, hats or other logo wear is likely to encounter the “set-up charge.”  What is an embroidery set-up charge? The set-up process is a service that is a crucial part of delivering a final product that delights the customer.  We wanted to take the opportunity here to write about what the client is buying and may expect …

S.O.S — Does Your Screen Printing Look Distressed?

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Is a distressed look a good or a bad thing?  The answer depends upon whether it was intended.  A distressed look can mean poorly executed screen printing, as we described in an earlier blog post, Why Screen Printed Jerseys Peel and Flake.  However, distressed by design is a whole different animal.   We recently had a client ask us to make …

Custom Embroidered Pet Portrait Is a Full On Monet!

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While embroidered corporate logo wear and promotional apparel is our bread and butter business, we occasionally get requests for more crafty projects.  The project of the day was a pet portrait of a dog from Illinois named Oreo. The basic steps of the process of bringing Oreo to life on fabric are no different from how we take a company logo and bring …