Contemplate how warm you want these jackets to be on the folks who will be wearing them. Having the warmest jackets possible may be your first instinct. But remember that people can layer their clothing under the embroidered jackets. Logo wear jackets will look best on a person when they’re fastened. So if you pick a jacket that’s too heavy, people may leave it unzipped, in which case it may flap open to cover the logo you spent money to show off, or may leave it behind altogether.
