A Boise, Idaho firm called us this week to request a rush embroidery job. The firm had representatives working at the Washington State Fair in Puyallup, and they found that they needed a small rush job of extra embroidered shirts. The logo featured above was the logo that was e-mailed to us.
The client told us by phone that she was not expecting us to worry about the teal shading. We actually neglected to pass that bit of information along to our digitizer. Truthfully, we forgot. But we also know we could just cut that embroidery instruction bloc out of the design with our embroidery software before stitching the logo onto the client’s shirts.
We love the work our embroidery digitizer does for us. Digitizing is part technical expertise and part artistic creation. The technical part is producing a clean design file that avoid thread breaks (a.k.a. machine downtime). The artistic side is the interesting part that allows us to set ourselves apart from others who do our line of work.
We will always pursue the client’s desires, but we are not afraid to give our clients options that they may not have believed possible. So when we communicate with our digitizer about a job, we like giving him some creative license because sometimes great things happen. Sure, we could do the bare minimum like some embroidery shops, and that would cost less. But where’s the fun in that? We strive to prove that we can make your embroidered logo look better in thread than our competition!
We took a look at their website to see what these products were. Below is a photo we stole from their site, with faces concealed to protect the innocent.
Got a sense of what this product is now? We did too.
We also made the effort to find their booth while visiting the Washington State Fair in Puyallup, which is south of Seattle, just outside of Tacoma. The staff representatives at the booth were wearing black shirts with a logo embroidered in white only, which is exactly what the client had requested. In our minds, we just didn’t think the logo popped visually the way it should for logo wear related to such a product. This is a vibrant product and the embroidered logos they were requesting, which admittedly matched what they already had, just looked…unexciting.
So when we opened the digitized embroidery files, 
we immediately liked the one that the client had suggested would not be necessary.
The next step was to show the client the two options and allow her to make the decision. She loved what we had done and approved the two color version, however with white thread on a black background. The final version is shown below.
How much more did we charge the client? Nothing more. Adding a color to an embroidery design does not cost anything extra. The extra stitches required to add the aqua glow added maybe 30 seconds to the total time required on our embroidery machines. So is it worth it to do more the bare minimum? We think so. Our client thought so too! We made sure she knew that we would be happy to ship to their headquarters in Boise and anywhere else their representatives would be staffing a booth at a fair or trade show.
Embroidered logo wear is an important part of corporate branding. This is your brand image. Choose an embroidery shop that understands and appreciates corporate branding in the realm of promotional apparel.
