I received a thought-provoking e-mail from a vendor who would like to earn our business. The service the vendor was selling was embroidery digitizing as well as conversion of art files into vector formats for screen printing.
I had just hit the delete button when it struck us what was most odd about the pitch — a bold claim in the vendor’s e-mail that read: “We guarantee quality.”
That one statement solidified why I was not interested in working with that vendor. How can they guarantee quality? Whose quality? Who judges the quality? Their boldest claim does not speak to whether the needs of my clients will be fulfilled. That is what I guarantee. That is what I require my vendors to guarantee.
Digitizing logos for machine embroidery is part software and part art. Just guaranteeing that there will be an outcome is insufficient to ensure that my clients are achieving their branding goals.