We recently took a call from a client desperate for help. We’ll call him Robert. Robert’s daughter, we’ll call her Elizabeth, is a cheerleader at a local high school near Tacoma, WA. Elizabeth’s cheerleading uniform did not fit her well because her torso is longer than average. Consequently, her belly was showing when she went through her cheer routines.
Robert knew us because we had provided custom embroidered shirts for his company sales team some months earlier. He shared with me that he was really frustrated with the vendor the vendor the school had selected for its team uniforms. Robert had explained that he was trying to purchase a larger replacement cheer jersey for Elizabeth, but the vendor was not responsive. He begged to know if there was anything we could do to help.
I stopped into his office the next day to see what the jersey looked like and to take some photos. We were not yet distributors of Augusta Sportswear, the maker of this jersey, but that was easy enough to fix with a few calls. A few days later we were set up as a distributor and were able to get a larger jersey ordered and shipped via FedEx overnight delivery. We then used the photos to recreate the jersey. The school name and jersey number were screen printed onto the front. We used heat press vinyl to put Elizabeth’s name onto the back of the jersey.
Elizabeth was soon wearing her newer jersey onto the field for the homecoming game. Her new jersey was 1 inch longer than her old one, covering her perfectly. She even sent us a nice personal note thanking us for going to the lengths we did to help her out.