It is a mistake to think of corporate logo wear as a discretionary expense. Logo wear sparks conversations about your business with the people who know your business best!
My business partner was having lunch the other day with a colleague who is in the business of installing water filtration systems. This gentleman happened that day to be wearing a sport shirt with his company logo on it. The restaurant owner walked up to take the order, spied the logo, declared that the restaurant was, in fact, in need of a water filtration system, and asked for the man’s business card. Would this have happened if the water filtration fellow had worn a blank shirt that day? Absolutely not.
The real question is: how much revenue is your business missing by not outfitting your staff in your logo wear?