We have some embroidery clients in the Seattle-Tacoma area with a very particular need — the need to wash their embroidered jackets, towels, and robes with bleach. One of these clients is a string of dental offices that requested lab coats for its dental hygiene technicians. Another is a hotel chain of which we have written before. We supply that …
Seattle-Tacoma Area Customer Finally Says “No” to Cheap Embroidered Polos
Take a look at the photo below and see if you can figure out what is wrong with this shirt. One of our newer customers in the Seattle-Tacoma area ordered a small run of embroidered polos. They had been ordering these shirts for years from the logo wear vendor that preceded us. We dutifully ordered the shirts from our …
You and Your Logo Wear Vendor — Who’s There for Whom?
We have a new embroidery and screen printing client in the greater Seattle area who came to us in desperation. This junior football team shared with us that their season was about to begin. Three months prior, they had ordered team uniforms, embroidered coaches’ jackets, and other spirit wear from “the cheapest bidder.” Nothing had yet arrived. The team sportswear …
How Logo Wear Can Boost A Prospect’s Confidence In Your Business
Through our engagement in local business and community groups, we have had the opportunity to see a lot of small businesses come and go. We can almost sniff out the ones that are going to fail based upon the way their representatives present themselves. One of the most important indicators is whether that representative projects confidence. I think this goes …
Company Logo Wear in Corporate Branding — the IBM Example
Branding one’s company involves a number of decisions from logo design and development of graphic standards to setting the corporate culture and tone of customer service. The ultimate goal is to make a brand resonate well in the mind of the consumer. But what happens when it’s time to send the customer-facing representatives out into the streets? Smart marketeers are …
Why your basic expectations of a logo wear provider could actually be costing you business.
Most people would say that the rule of thumb about how long you have to make a first impression with a prospect is a maximum of 30 seconds. If you think that that 30 seconds begins when you shake a hand and introduce yourself, you are wrong. What are your sales representatives communicating before they have even had a chance …
How is it possible to guarantee quality embroidery digitizing?
I received a thought-provoking e-mail from a vendor who would like to earn our business. The service the vendor was selling was embroidery digitizing as well as conversion of art files into vector formats for screen printing. I had just hit the delete button when it struck us what was most odd about the pitch — a bold claim in the …
The Top 4 Indicators of Poor Quality Sport Shirts You Need to Know before You Buy Embroidered Polos
There is inexpensive and then there is cheap. While inexpensive embroidered polos can lower your costs and make you a corporate branding hero, cheap embroidered shirts can actually raise your costs and lower your revenue! If you don’t believe that, consider: when was the last time you dressed in your cheapest clothes for a job interview? You have never done …
Embroidered Logos — Graphic Design Parameters
Graphic designers and marketing staff should be aware that there is a minimum stitch length for machine embroidery. While most logos will not be affected by this issue, there are certain design features that can run up against that limit. This can lead to inconsistent branding between print materials and corporate logo wear. A good example would be a design …
Comparing the quality of embroidered caps
We just completed an order of embroidered caps for a client who wanted a specific label of cap. We usually try to avoid using this vendors’ caps because we have not been excited about the quality of the manufacturing. This batch not only did not persuade us to change our minds, but caused us to think of whether and how …