Take a good look on your way to work today as all the logos you see. Of all the logos you see, count how many are asymmetrical. We will bet you won’t be able to count more than a handful. Asymmetrical logos present an interesting challenge to embroider on a garment. It is not that they cause any difficult for …
An Embroidery Shop’s Open Letter to Graphic Designers
Dear Graphic Designers, With all due respect to you and your profession, may we humbly suggest that there may a hole in your perspective? This is a hole that your clients may be discovering long after your design work has been completed and approved with great fanfare. This hole may be causing your magnificent logo creation to need to be modified, …
How an Embroidery Shop can Diminish your Branding by Using Inferior Thread
There is a contract embroidery shop near Seattle that we have used once or twice when we have needed extra production capacity. That shop charges less than what we charge as a contract rate. Mostly that is because of their larger capacity, but we discovered that it is also a little bit due to that shop’s material inputs. Of the thread we use …
How An Embroidery Shop Can Cut a Corner (to Spite the Customer)
We had a nice experience meeting with a prospective customer recently. It is a sizeable company near Seattle with many employees and an existing relationship with another embroidery and screen printing shop. So we decided it would be worth the minor investment to digitize the company’s logo and stitch it out on some material that we could bring to the meeting. …
Embroidery Set-up Charge — What Is Being Purchased?
A customer seeking to purchase embroidered shirts, jackets, hats or other logo wear is likely to encounter the “set-up charge.” What is an embroidery set-up charge? The set-up process is a service that is a crucial part of delivering a final product that delights the customer. We wanted to take the opportunity here to write about what the client is buying and may expect …
Why clients of graphic artists must consider non-white backgrounds in the logo design process.
About a year ago we provided embroidered polos to Five Minute Productions, a Metro Atlanta-based marketing, advertising, and graphic design firm. When this client recommended to one of his own clients that they work with us for embroidered shirts, we were delighted. The way we see it, when a marketing and graphic design firm likes our logo embroidery work and service well …
When Is Puff Embroidery Feasible?
Puff embroidery, also called 3D embroidery, is an effect achieved by placing a piece of foam on a garment as it is being embroidered. When everything is done correctly the foam remains expanded under the stitching, which creates a 3D, raised, or tactile effect to the embroidered design. This can really make the right kind of logo pop! That must make …
Getting Your Used Clothes Embroidered with Your Company Logo — Penny Wise or Pound Foolish?
We have a Tacoma area embroidery client with whom we have worked previously who called us with a special request. She asked whether we could embroider some items that she had already purchased elsewhere. We have previously written in our blog about the “Five Reasons Why Seattle-Tacoma Embroidery & Screen Printing Shops Don’t Want to Work with Garments You Have …
Jumping Embroidery Stitches in Seattle
The next time you are standing in line at your local coffee shop in Seattle, Scottsdale, Portland, or wherever you happen to live, sneak a glance at the embroidery of any of the folks standing with you. One of the ways you can tell how much that company’s embroidery vendor cared about how its clients’ staff looks is by how they …
Logo Embroidery on Robes and Towels
We do embroidery and screen printing work for a Tacoma-area chain of hotels. About five months ago, one of the hotels decided to replace some of the robes in its room. Their first instinct was to go for plush, but inexpensive. Cotton is more expensive than synthetic fabrics, so by the time they had called us, they had already firmly …