One of our local Seattle / Tacoma area embroidery and screen printing competitors shut its doors this past week. While we feel sorry for the staff affected by that event, it obviously creates an opportunity for our firm. We have already had clients calling us to ask if we can take over handling their logo wear. The first client with …
Company Logo Wear in Corporate Branding — the IBM Example
Branding one’s company involves a number of decisions from logo design and development of graphic standards to setting the corporate culture and tone of customer service. The ultimate goal is to make a brand resonate well in the mind of the consumer. But what happens when it’s time to send the customer-facing representatives out into the streets? Smart marketeers are …
Why Screen Printed Team Jerseys Peel and Flake
We constantly have conversations with prospective customers who are wary of screen printing. They feel like they have been burned in the past in their dealings with screen printers. It’s no wonder. Take a look at this image of a local sports team jersey. It looked like this after only TWO washes! You may think, “Well, that’s what happens with …
Why your basic expectations of a logo wear provider could actually be costing you business.
Most people would say that the rule of thumb about how long you have to make a first impression with a prospect is a maximum of 30 seconds. If you think that that 30 seconds begins when you shake a hand and introduce yourself, you are wrong. What are your sales representatives communicating before they have even had a chance …
The Top 4 Indicators of Poor Quality Sport Shirts You Need to Know before You Buy Embroidered Polos
There is inexpensive and then there is cheap. While inexpensive embroidered polos can lower your costs and make you a corporate branding hero, cheap embroidered shirts can actually raise your costs and lower your revenue! If you don’t believe that, consider: when was the last time you dressed in your cheapest clothes for a job interview? You have never done …
Comparing the quality of embroidered caps
We just completed an order of embroidered caps for a client who wanted a specific label of cap. We usually try to avoid using this vendors’ caps because we have not been excited about the quality of the manufacturing. This batch not only did not persuade us to change our minds, but caused us to think of whether and how …
How to factor price when choosing embroidered polos or sport shirts
Perhaps nowhere else in the world of garments is the quality of manufacturing more apparent than with embroidered polos. Sport shirts are all designed to look good on the rack when you buy them. The key question for you, the client, is: “When are my clients going to see the shirts?” Unless you’re buying for a grand opening, your clients …
How logo embroidery shops differentiate themselves, Part 1
For many who set off in search of embroidered shirts, jackets, or caps, price is the single most important factor in determining which embroidery shop to use. If you go looking for “really cheap embroidery,” you’re not only going to find it, but you’re also going to regret it. As an example, we have a client with 14 different thread …
Why custom embroidered hats and screen printed shirts cost more this year
Like the pricing for many commodities, including gold and oil, the price for cotton is at record high levels. Real pricing for cotton has approached levels not seen since the U.S. Civil War. This is impacting pricing from farm to loom, from loom to wholesaler, from wholesaler to retailer, and from retailer to consumer. So if you are wondering why …
Why custom embroidered hats and screen printed shirts cost more this year
Like the pricing for many commodities, including gold and oil, the price for cotton is at record high levels. Real pricing for cotton has approached levels not seen since the U.S. Civil War. This is impacting pricing from farm to loom, from loom to wholesaler, from wholesaler to retailer, and from retailer to consumer. So if you are wondering why …