Whether you are an entrepreneur or in a managerial role, branded garments can provide positive benefits for your business. Done right, custom embroidered shirts, hats, jackets and sweatshirts become a walking billboard and one of the most effective marketing tools for your company.
Why Embroidered Corporate Logo Wear Matters
The number 1 business benefit is branding your company image. The importance of branding goes far beyond logo design or deciding on a color palette. It is an integral part of who you are as a business and allows customers to make an emotional connection with your company. Embroidered items are popular branding options because they offer businesses like yours the opportunity to have their logo design on clothing, which is a natural advertisement. Outside of the office environment, your employee now becomes a subtle, walking billboard.
Just look around at the next community event, service organization meeting, or even your kid’s baseball game. Chances are you will see a mix of corporate apparel being worn. This natural advertisement can be a conversation starter and your staff can essentially “sell” your business to prospective customers in a non-salsy way. And it’s a higher quality sell because there typically is a relationship already there.
Business image is everything
Recently, we had a need for a pest control company to help with a bees nest. The service technician pulled up in a vehicle with out-dated branding. They were disheveled, the hat embroidery was fraying, the sweatshirt a faded screen printed company logo. The neighbor recommended this company and said they were good. Hmmm. Good first impression? Nope. Call back for a second service? Maybe. Before even starting work, this company now had more to prove simply because of the technician’s appearance.
Aside from wondering about the quality of the business based on the branded attire, there is also the innate need to do a threat assessment of a stranger entering. The most common way for an intruder to gain access to your house is by impersonating a service technician. NO logowear will keep the shields up for long if there are other red flags.
Looks matter, especially for service businesses:
- Work shirts with a uniform logo make it easier for employees to dress appropriately for your business.
- Logo apparel leaves a silent, but powerful impression that customers will remember.
- Embroidery is more durable than poor screen printing. However, good screen printing and embroidery should outlast the garment itself.
- Helps the customer feel more at ease and provides a sense of security and legitimacy.
Customized corporate logo wear improves employee and company morale
Whether your employees deal directly with customers, like the pest control service
technician, or with other businesses, customized branded apparel can help enhance overall company morale and individual employee confidence. The psychology of fitting in and feeling like a part of the team is crucial to business success. And if they feel like a team and enjoy work, often they will wear non-uniform embroidered logo wear outside of work hours, which helps spread brand awareness.
How does it help employees?
The uniformed employees are a part of a team, which makes them more willing to work together to accomplish common goals.
Having company logos on their shirts can build loyalty and is also a great equalizer.
Employees are always at their best when they represent their company’s brand.
If working remotely, providing logo wear creates unity and connection.
Ensuring quality control of your brand
Searching for a trusted company that will take care with your brand and provide quality can prove to be a daunting task. You want high quality embroidery to match the high quality of business you provide.
- Orient your decision-making process toward buying quality. Quality logo wear will last longer and look better.
- Get to know your embroidery and screen printing shop and see if they control their production. Quality embroiderers and screen printers take pride in their work and know that happy clients are repeat clients and can refer business.
- They won’t let poor quality work leave the shop because they know it will cost them a future order.
- Ask to see the quality of your vendor’s work. Most shops can show you samples from other jobs that should help you determine your confidence level.
- Ask to see the quality of your vendor’s recommended apparel. We will often visit a client with samples of new and worn garments from different vendors so that our clients can make a side-by-side comparison of features and durability.
Clothing with a logo is a silent yet powerful impression that customers will remember. When done right, your embroidered corporate logo wear can become a one-of-a-kind marketing tool. It can benefit your business and create opportunities for success.