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What the Chewbotcas Can Reveal about Color Phase Shifting

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With embroidered custom apparel, one of the biggest challenges can be thread color selection.  That may seem like a nonsensical issue at first, but consider the two main issues: While there are thousands of Pantone colors, there are only hundreds of thread colors. The apparent color of thread is affected by the angle of view and the direction of the …

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Getting from Concept to Custom Patches in Five Days

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“How quickly can I get some custom patches made?” is a question we commonly get. We had a customer contact us and explain that he needed 20 patches within five days.  We asked for art to estimate the job.  The only art available initially was this.  While we are sometimes able to work some magic with the art customers supply, …

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Mixing Screen Printing Techniques for Effect and Budget

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We were contacted about a potential embroidery or screen printing job by a Home Depot store near Tacoma, WA.  The store had won a regional sales award and the manager was was looking for a way to recognize and reward its 150+ employees when the store was to be visited by senior executives. We started off talking about embroidered sports …

Top Five Indicators You Should Avoid THAT Embroidery Shop

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NUMBER 5:  The embroidery shop is aligned with a single supplier. One of the top suppliers to the embroidery and screen printing world offers a nice service to decorators like us.  They are eager to help new decorators get off the ground and will help the decorator build a “custom” website with a full catalog.  Want to know how to spot one of …

Image of an embroidered half of a donkey and a quarter - Seattle, Bellevue, WA

Is “Half-Assed” Work Worth 25% Less?

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Every day we take calls from customers asking for quotes for various embroidery and screen printing jobs.  We win some.  We lose some.  If we were losing all of them, we would interpret that as a signal that our pricing was too high.  Conversely, if we were winning all of them, it would be wise to contemplate raising prices.  We …

How a Virtual Store Can Make Life Easier for You and Your Organization

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Been wondering if a virtual online promotional apparel store makes sense for you?  Virtual online company stores can be a great way to offer embroidered and screen printed logo wear and promotional apparel to company staff or organizations’ memberships. If your company faces any of these issues, a virtual company store could be a great solution: A company that orders its staff …

How An Embroidery Shop Can Cut a Corner (to Spite the Customer)

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We had a nice experience meeting with a prospective customer recently.  It is a sizeable company near Seattle with many employees and an existing relationship with another embroidery and screen printing shop.  So we decided it would be worth the minor investment to digitize the company’s logo and stitch it out on some material that we could bring to the meeting. …

Embroidery Set-up Charge — What Is Being Purchased?

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A customer seeking to purchase embroidered shirts, jackets, hats or other logo wear is likely to encounter the “set-up charge.”  What is an embroidery set-up charge? The set-up process is a service that is a crucial part of delivering a final product that delights the customer.  We wanted to take the opportunity here to write about what the client is buying and may expect …